Branding / Speaking club

Give your students a taste of the business world with this practical ESL lesson plan on branding. Built around a compelling article, it introduces marketing vocabulary and invites learners to discuss brand identity and consumer psychology, making it perfect for business English classes or professionals looking to expand industry-specific fluency.

– Topic: Branding
– Objectives: to discuss the profound impact of branding on consumer behavior
– Levels: B2/C1
– Focus: vocabulary expansion, speaking skills and fluency
– Format: Flipped classroom (pre-class worksheet, and Online Canva&PDF presentations)

Perfect for creating lively and effective language learning sessions!